US actress Jane Lynch has teamed up with air freshener brand Febreze for its #noseblind campaign, which tackles the problem of people becoming accustomed to surrounding smells, meaning they can no longer easily detect distinct odours.

Lynch said 'You can't control how your dog smells on any given day or the fact that your teenage son soaks himself in musky body spray. That's life, people! Get over it. Embrace it! And embrace Febreze since it's been proven to eliminate odours, as opposed to simply masking them, which doesn't get to the root of the problem'.